Valentine’s Day is big business. In the USA,the National Retail Federation projects Valentine’s Day spending will shoot to $18.9 billion this year; that amounts to about $142 each on sweets, flowers and clothing. A whopping 91 percent of those polled by the NRF are planning on doing something special for their partner. Analysis from last year shows that on February 14th, 2014, Americans spent almost $17.3 billion on romance. Men spent nearly twice as much as women. Most men prefer gifts first thing in the morning, while women prefer a gift after a nice dinner. Younger Americans aged 25-34 forked out the most on Valentine’s Day at $176.85 each, followed by 18-24-year-olds who spent $148.05, and spending diminishes thereafter consistently with age.
Jewellery remains a popular big-ticket Valentine’s gift, with 19% of people buying jewellery. 11% of engagements across the U.S. occur on Valentine’s Day. A huge 85% of U.S. citizens believe that sex is a crucial part of Valentine’s Day; a Durex survey states that condom sales are 20-30% higher around Valentine’s Day than any other time of year. March sees more at-home pregnancy tests sold than any other month.
And how’s this for a bit of dodgy research? In a new “analysis”, Nebraska has been deemed the least sexy state of the USA. In honour(?) of the film “Fifty Shades of Grey” being released, eBay determined the most sexy and least sexy states based on sleepwear sales. The states that bought the most silk dressing gowns, camisoles and chemises and bought the least flannel pyjamas and onesies were considered the sexiest. The states who did the inverse were considered the least sexy. This was all based on eBay US sales from Aug. 1, 2013 through Jan. 24, 2014 compared with Aug. 1, 2014 to Jan. 24, 2015. In that time, Nebraska saw a 197 percent increase in adult onesie sales. On the sexy side of things, Hawaiians are big fans of skimpy sleepwear – possibly something to do with the weather.
Sex sells. Can you get a sexy onesie? Probably not, but they are cosy, warm, great for snuggling and feel like a big hug, so let’s call them romantic if not sexy.