Last year we highlighted how huge the market for pet presents and clothing is and how fast it is growing. The UK pet market is, not surprisingly, one of the largest in Europe, The total pet population here is expected to reach over 50 million animals this year, of which about 10 million are dogs. According to the Pet Food Manufacturers Association, dog treats have continued a 10-year trend to grow with annual value now reaching an amazing £449m. And the pet clothing market has really taken off in recent years too; according to market research by Mintel, owners are spending on average nearly £200 a year on clothes for their pets, with over one in five owners admitting they spend up to £20 on outfits each month. So following on from the popularity of our Zooland Onesie range we thought it might be nice if your faithful four-legged friend could curl up next to you in their matching dog onesie. The Zooland design for humans is inspired by the Ben Stiller films about the fashion industry. The cotton fabric is a penguin print on sky blue base. Our Zooland pet onesie is unfooted, but with ribbing round the ankles, is hooded, and has four poppers to fasten around the belly. All our Funzoo styles are made from 100% breathable cotton in a small factory in Portugal. Initially, we want to evaluate customer response so we are producing this novel product in size XSmall only which should fit a Yorkshire terrier size dog. May it could fit a cat if they are Yorkie size. However if feedback is positive we are ready to extend the size range to larger dogs and to offer more doggy designs. With our new dog onesie, instead of looking like you have just come back from a dog walk, fido will look like he has just got off the cat walk.