As well as our own website we also sell onesies on Amazon market place and occasionally on ebay too. Sometimes we get asked why we sell on Amazon since they charge a handsome fee for the privilege which comes straight off our profit margin. Well the simple answer is that most online retailers can’t afford to not be on Amazon – they have become so powerful. Just look at the latest Prime day numbers: according to the Amazon press release, this Prime Day 2017 grew by more than 60 percent compared to the same 30 hours last year, and sales growth by the small sector was even higher. More new members joined Prime on July 11 than on any single day in Amazon history. What does that mean in terms of volumes, well more than 200,000 women’s dresses were purchased by customers on Prime Day 2017. Activity is driven by sellers like us discounting to Prime members. Nearly 50p in every pound was spent on a discounted item, amounting to more than 4.7 million items sold at an average of 24% off. Guess the bestselling item? – Instant Pot 7-in-1 Multi-Use Pressure Cooker, though it was beaten by only two other Amazon owned items: Echo and Echo Dot, Amazon’s proprietary voice-activated, Alexa-enabled speakers. US based research estimates that there are 54 million US Prime subscribers as of July 2017. That’s up from the 46 million subscribers they recorded a year ago. With Black Friday and other festive events on the horizon Prime membership will most likely be over 50% of households by the end of this year. Success is also down to Amazon’s logistic strength. In the USA the fastest deliveries were in Sunnyvale and Berkeley, California and Kirkland, Washington to Prime members who ordered snacks, writeable DVD packs and a Samsung Internal SSD. The orders were each delivered in 12 minutes. Consumers now expect fast, cheap (or free) deliveries as standard. That’s why we may decide to use Amazon to fulfil all our orders, to give you the fastest and most reliable deliveries. And Amazon continues to grow its retail dominance, experimenting with high street shops, with drone delivery, and selling its own private lable items. A recent report highlighted an example; in the baby wipe category, the Amazon Elements brand, which is only two-and-a-half years old, holds an estimated 15 percent-plus of US online market share — behind only Huggies and Pampers. No wonder that Amazon founder, Jeff Bezos, was briefly the world’s richest man last week. Remember that although we are happy to sell our onesies on Amazon you will always get the broadest range and the best prices on our own website.