Its going to be a pyjama Christmas for many with news last week that Selena Gomez went out shopping in her pyjamas. Pictures were posted on social media of her walking through a California shopping centre dressed in a pair of purple silk pyjamas. This was the first time that Gomez has been spotted by fans since her American Music Awards appearance in November. She received an award for Favourite Female Artist-Pop/Rock and made an engaging speech about her battle with the symptoms of her Lupus diagnosis. We wish her well but what really caught our eye was her reputation as the Instagram queen. Selena now has over 103 million followers on Instagram, while Taylor Swift only has 94 million. Yes you read that right, Gomez posted eight of the top 10 posts on Instagram this year with the most popular being a Coca-Cola advert that has already gained almost 6 million “likes.” It’s tempting to think that traditional journalism has died with the passing of AA Gill when 24 year old celebrities have the power to broadcast to populations the size of entire nations. Could we all make money from advertising if we all signed up to each other’s Instagram accounts?
Earlier this month there was more fun on social media as American comedian Amy Schumer, her sister, and fellow comedian, Kim Caramele, took to Instagram to take the mick out of the star studded Victoria’s Secret Fashion Show. Instead of sexy lingerie they modelled an adult onesie and tartan pyjamas. In November, Orlando Bloom and Katy Perry took to Instagram to dispel rumours of a split with happy family pictures of the couple in matching pyjamas at Thanksgiving.
Never underestimate the Japanese for starting crazy clothing trends. They made cosplay and animal onesies mainstream. Now Japanese retailer Bibi Lab has introduced a kind of school uniform/slanket cross. Our image shows the Sera Kore Wearable Blanket Type Sailor Uniform Pyjamas. For about 60 quid on Amazon Japan you can pick up this entire blanket-like school uniform with a long, flared skirt. Not tempted, well it’s made entirely of fleece so at least it should keep you warm. And if you are dreaming of a white pyjama Christmas spare a thought for our cousins in the Southern Hemisphere. In Australia there is a heat wave just now with daytime temperatures of over thirty degrees and the Bureau of Meteorology for Melbourne saying, “You’re certainly not going to need your long pyjamas … we’re looking at overnight minimums in the mid to high teens and in the city itself a low overnight of 20 degrees.” No warm snuggly pyjama Christmas down under then matron.