Happy New Year and welcome to 2016. This is the time for predictions and resolutions. One prediction from the fashion world is that we’ll be seeing more pyjamas in 2016. Many retailers have reported a surge in loungewear sales over the Christmas period and this seems sure to continue with fashion sites reporting on how to get away with wearing pyjamas in 2016 to the office or perhaps as evening wear. John Lewis reported sales of its own-brand “loungewear” were up 29 per cent on last year. Simply Be, which sells plus-sized womenswear, said sales of pyjamas were up 63 per cent. Their spokesperson Laura Costin explained: “Famous faces including Selena Gomez, Miley Cyrus, Rihanna and Cara Delevingne, regularly share selfies of themselves wearing pyjama-style clothing. The trend has really taken off this year – staying in really is the new going out.” Some say this may partly be explained by the rise in people working from home. According to the Office for National Statistics, there were a record 4.2 million home workers in January-March last year. Even David Cameron, the Prime Minister, has admitted to wearing pyjamas while working early in the morning. However the Independent questions whether the desire for more loungewear and pyjamas in 2016 is blurring the lines of what is acceptable since it’s not only about feeling comfortable.
And what about resolutions? Google compiled a list of popular aspirational searches that trended last year. They analysed the 10 “how-to” questions that trended the most in U.S. searches conducted in the week before and the week after New Year’s Day 2015. You are expecting it to be about giving up smoking and drinking? Well the top five were :
- how to get rid of stress
- how to make kale chips
- how much water should I drink to lose weight
- how to write a resignation letter
- how to cook lentils
Katy Perry, who is a big onesie fan and has designed her own range in the past, said of resolutions “Next year I just want to let go a little bit more and – how can I say this as elegantly as possible – give less f***s about outside commentary. I want to experiment with being creative and artistic.” She also wants to design more loungewear so look out for her pyjamas in 2016.