A new website is launched to sell fun, festival clothing targeted at those attending festivals and other summer events.
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Funzee, the internet retailer of fun loungewear, is launching a new website www.festivalfunwear.co.uk targeted at those attending summer events and music festivals. This site will sell the same range of fun, unusual clothing as on funzees other UK site but is aimed primarily at festival goers. Funzee is known for its range of all in one sleep suits for adults and traditionally these are seen as winter items with strong gift buying for Christmas. However, by analysing website visitor and customer feedback, funzee has identified that some buyers not only use these garments as pyjamas or sleepsuits but also enjoy wearing them outdoors at summer festivals, parties and parades.
As it says on the new website: “no matter how nice the summer weather is during the day, by the time night falls, and the headline band takes to the stage, it’s going to be pretty chilly.” So an adult onesie could be fun, practical festival clothing even if it’s not exactly the height of festival fashion. It’s ideal for those that want to pack light because you could spend the whole festival in the same outfit. The website also includes a guide to festival essentials and advice on what gear to take.
Funzee will again analyse the feedback to this website to decide whether to start attending summer music festivals and other events where they can sell their adult onesies directly on site. At the moment the funzee range is only available online.