Let’s look further in to current search trends to try and identify the best Christmas presents for this year or at least the most popular ones. Yesterday was Black Friday, an import from the US which means dedicated sales underway across many UK retailers since Thursday evening – or even earlier. This is set to be the biggest spending day of the retail year for the UK High Street (and online). Argos went live with its best online deals at 9pm on Thursday evening. Last year it saw around half a million visits an hour from 4pm on the Thursday before Black Friday. This year Argos says it will help lower stress by hosting a kitten video channel on its website for Black Friday. It is also calling on the services of an extra 10,000 store staff as well as about 3,000 Fast Track home delivery drivers. Soon we will all be working for delivery companies as we deliver each other’s orders. Marks & Spencer announced in a report marking the end of the second week of their Christmas countdown that Ladies pyjamas are likely to be one of the best Christmas presents. Which probably means that ladies onesies will be up there too. Ladies pyjamas were the fifth most popular search after a Paddington Bear toy, slippers, the M&S Beauty advent calendar and ladies dressing gowns. Amazon have released some more insights into shopping trends since they introduced Black Friday to the UK in 2010. For example, the fastest deliveries on Black Friday included a Prime Now delivery last year in Birmingham when a Phillips Electric Shaver was delivered in just 19 minutes and 44 seconds from ordering. This year Amazon is hosting a four day ‘Home of Black Friday’ pop up experience in Central London to mark the start of the Christmas shopping season. As well as the usual tech products, best-sellers across the site since 2010 in the UK include a head massager and a pet food maze; whilst it is reassuring to learn that the bestselling CD in each year has been Now That’s What I call Music XXX, except in 2015 when Adele knocked it off its perch.